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Measuring the User Experience: Collecting,

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics


Measuring.the.User.Experience.Collecting.Analyzing.and.Presenting.Usability.Metrics.pdf
ISBN: 0123735580,9780123735584 | 318 pages | 8 Mb


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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert
Publisher: Morgan Kaufmann




He is co-author of the books Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (2008) and Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies (2010). As a professional usability researcher working in a large corporation, I need to be able to 'tell the ROI story' convincingly. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) (Morgan Kaufmann Series in Interactive Technologies). Date: Wednesday, November 30, 2011. This presentation focused on building Facebook Communities. This book also has a few effective case studies on the value of usability testing: * Tullis, T., & Albert, B. Measuring the user experience: Collecting, analyzing, and presenting usability metrics. Review of Usability-Management bei SAP-Projekten (Abele, Hurtienne & Prümper) UX people have difficulty in explaining the value of UX contributions to non-UX people or even measuring the achieved UX value. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert. I learned some great things in th. Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. The crux of the presentation was not being afraid of setting objectives, having metrics to measure them and most of all, learning from the users.

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